Iimpawu zedijithali zikhawuleza zixhaphake kakhulu kwiivenkile eziqala ngobukhulu ukusuka kwindawo enye komama kunye neevenkile zepop ukuya kumatyathanga amakhulu.Nangona kunjalo, uninzi lwabasebenzisi abanokubakho bavakalisa amathandabuzo malunga nokuba banokuthethelela njani iindleko zangaphambili zeempawu zedijithali.Banokulinganisa njani i-ROI ngomboniso?
Ukulinganisa i-ROI kwiintengiso
Kukho iindlela ezininzi zokulinganisa i-return-on-investment for displays ukuba uneenjongo ezichazwe kakuhle ezifana nokunyusa ukuthengisa okanye ukunyusa ukuhlawulelwa kwekhuphoni.Nje ukuba unazo ezi njongo endaweni, unokucwangcisa imikhankaso yonke ejikelezileyo ngophawu lwakho lwedijithali.
“Eyona njongo iphambili isenokuba kukunyusa intengiso xa iyonke, okanye intengiso yemveliso ethile (njengento enexabiso eliphezulu okanye uluhlu lwempahla olufuna ukuhanjiswa).Enye indlela yokulinganisa imbuyekezo kutyalo-mali ingaba kukuqhuba umxholo weendaba ezityebileyo kwixesha elichaziweyo kunye nokulinganisa ukuthengisa ngelo xesha elithile.I-ROI yokuthengisa nayo inokulinganiswa ngokuhlawulelwa kwekhuphoni, ”utshilo uMike Tippets, iVP, intengiso yeshishini, uHughes, kudliwanondlebe.
Kwezinye iinkampani, iindlela zemveli ezinje ngeeflaya zisenokungasebenzi ngendlela ebezisebenza ngayo, ngoko ke imiqondiso yedijithali inokunceda ukonyusa ulwazi lwabathengi ngokubanzi kwiimveliso, izinto ezikhethekileyo, iikhuphoni, iinkqubo zokuthembeka kunye nolunye ulwazi.
Ingonyama yoKutya, ikhonkco legrosari elisebenza kumazwe ali-10 kuMbindi-Atlantic kunye nakumazantsi mpuma e-US, yafumanisa ukuba iflier yayo yeveki ayisebenzi kangako ngenxa yokuba ayinguye wonke umntu oyiphathayo, ke yaqala ukusebenzisa imiqondiso yedijithali, umthengi USihlalo we-Hispanic Latino BRG kwi-Food Lion, uthe kudliwano-ndlebe.
“Sikhuphe izisombululo zemiqondiso yedijithali kufutshane neepesenti ezingama-75 zeevenkile zethu kwilizwe liphela, ikakhulu kumasebe ethu okuthengisa/ezonka.Iimpawu zikhuthaza iimveliso ezithile (kubandakanya izinto ezityhalayo kunye nezinto ezinambithekisiweyo zonyaka), izinto ezixatyiswe ngokukodwa, indlela yokufumana izaphulelo ngenkqubo yethu yokuthembeka nokunye,” utshilo uRodriguez.Ukusukela oko sazisa imiqondiso yedijithali, sibone ukonyuka kwamanani aphindwe kabini kwintengiso esithi inxalenye enkulu ibangelwa yimiqondiso emitsha.
Ukulinganisa i-ROI ekubandakanyekeni
Kukho okungakumbi kwi-ROI kunokunyusa nje intengiso.Umzekelo, ngokuxhomekeke kwiinjongo zakho, unokufuna imiqondiso yakho yedijithali ukunceda ukukhulisa ulwazi lophawu okanye ukuhlengwa kwekhuphoni okanye ukubandakanyeka kwimidiya yoluntu okanye enye into ngokupheleleyo.
“Kukho i-ROI eyongezelelweyo ekufuneka uyibone ngaphaya kwentengiso.Umzekelo, abathengisi banokusebenzisa imiqondiso yedijithali ukuqhuba ukunyaniseka kokwamkelwa kosetyenziso okanye ukulinganisa umdla wabathengi kwiimveliso okanye unyuso ngokusebenzisa iikhowudi zeQR,” utshilo uTippets.
Kukho iindlela ezininzi zokulinganisa ukubandakanyeka ngokubanzi kunye neempawu zedijithali.Enye indlela elula kukubuza abathengi malunga nayo kuphando lokwaneliseka kwabathengi kwaye ubeke ingqalelo ukuba ngaba abathengi bathetha ngomxholo weempawu zedijithali kumajelo asekuhlaleni.
URodriguez uthe “impendulo yabathengi kumqondiso wedijithali intle kakhulu, nokonyuka kokwaneliseka kwabathengi kubonakala kuphando lwethu lwabathengi.Abathengi bahlala besenza amagqabantshintshi akhuthazayo kumajelo eendaba ezentlalo, nakwabo sinxulumana nabo malunga nemiqondiso, ke siyazi ukuba bayayiqaphela. ”
Abathengisi banokusebenzisa itekhnoloji ephucuke ngakumbi ukulinganisa ukubandakanyeka kwabathengi kunye neempawu zedijithali.Umzekelo, inkampani inokudibanisa itekhnoloji yokuqonda ubuso ukuze ibambe ubume bomthengi okanye isimo sengqondo xa besondela kumboniso.Basenokusebenzisa iibhikhoni ze-intanethi-yezinto ukuhlalutya iindlela zabathengi kuyo yonke ivenkile kwaye babone ukuba bajonge ixesha elingakanani kumboniso.
UTippets uthe olu lwazi lubonelela, "idatha ebalulekileyo malunga nokubalwa kwabantu, iipatheni zendlela, ixesha lokuhlala, kunye nexesha lokuhoya.Loo datha isenokugqunywa yimiba efana nexesha lemini okanye imozulu.Ubukrelekrele beshishini obufunyenwe kwimiqondiso yedijithali bunokwazisa izigqibo zokusebenza kunye nentengiso ukwandisa i-ROI kwindawo enye okanye kwiindawo ezininzi. ”
Ngokuqinisekileyo, kunokuba lula ukugqithiswa ngayo yonke le datha, yingakho abathengisi kufuneka bahlale begcina iinjongo zabo xa besebenzisa iimpawu zedijithali, ngoko bazi kakuhle ukuba bajonge ntoni.
Ixesha lokuposa: Aug-10-2021